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GONE TO POT is a thoroughly entertaining and unfiltered look into today’s hottest, most talked about industry: cannabis. Written by the Chief Financial Officer of a cannabis company which sold for close to $1 billion in one of the largest transactions in the history of the U.S. cannabis industry, GONE TO POT offers readers a rare peek behind the curtain into the arcane world of the cannabis industry.
In addition to his experience as a cannabis industry insider, with over 30 years’ C-level business experience in a variety of industries Matt also brings a unique and invaluable outsider’s perspective to help readers see the forest from the trees.
With a skeptical, oftentimes irreverent, and humorous voice, Matt unveils the industry’s dirty little secrets and scoundrels. Through numerous stories, he connects the dots as to the reasons why the cannabis industry has fallen from grace in less than a year.
GONE TO POT is the single repository for everything good and bad with the cannabis industry and is a must read for all cannabis industry stakeholders: C-suite executives, employees, investors, Board members, vendors, regulators, and the general public. The industry’s future is anything but rosy and its buyer beware! Buckle-up and enjoy the ride.
"As a seasoned entrepreneur and cannabis startup co-founder I can't tell you how much I've appreciated this book (it's also f***ing hilarious!).
For me personally, trying to raise a significant amount of capital for large cannabis infrastructure development projects over the past year, the insight provided by Dean from his classically trained perspective has been invaluable. He gets it. Value is value.
I was introduced to real estate investment by another classically trained professional some 10 years ago who helped me understand risk and how to underwrite deals. This was the turning point in my business career that brought me from the likes of a perpetual dreamer to one who actually knew how to get it done and turn a profit by applying discipline and rigor to investment decisions. The fundamental are the fundamentals.
Dean gets this more so that anyone I've connected with yet in this space. If you are curious about what has happened in the capital markets with regards to cannabis over the past couple years and why many companies are in serious trouble you need to read this book! Thanks again Dean!"
John Marchefka, cannabis industry entrepreneur
"I usually read books and skip over the FOREWORD and the PREFACE. You don't want to miss Bill Snow's FOREWORD or Dean Matt's PREFACE. They set the table for the rest of the book and the current state of the cannabis industry. Sure to send shockwaves through the cannabis industry."
Anonymous, cannabis industry C-suite executive
"Dean brings the 'Get Rich Quick' schemes of today of the first movers in the Cannabis community to light. Hopefully readers reconcile the due diligence required before putting their hard earned money behind these 'Executives'."
Ryan Daube, CEO and cannabis industry investor
"Gone to Pot hits the nail on the head as to why the cannabis industry finds itself in the state that it is in. As a cannabis industry insider with real experience outside the industry, Dean is uniquely qualified to tell this story.”
Michael Bohaboy, cannabis industry investor, Mission Viejo, CA
“A Bullseye. Gone to Pot's depiction of many cannabis industry executives' lack of a moral compass is spot on."
Anonymous, cannabis industry C-suite executive
“I couldn’t put Gone to Pot down. Every story that Dean Matt tells is more absurd than the previous one. He paints a picture of an industry which is equal parts absurd, comical, and pathetic.”
Richard Baader, CEO, middle-market companies, Kildeer, IL
"Now you tell me. Where was this book when I needed it before I invested in cannabis stocks at their peak valuations earlier in 2019?!!!"
Tony Edwards, private investor
Green Market Report Book Review:
March 20, 2020
https://www.greenmarketreport.com/friday-book-club-gone-to-pot/
ShannabisTV Interview:
April, 2020
https://www.youtube.com/watch?v=c_X8cmB8g-w&feature=youtu.be
ProCannabisMedia TV Interview:
May, 2020
GREEN in CHI TV Interview:
June, 2020
https://www.youtube.com/watch?v=ZeDmFGTp1kM&feature=youtu.be
Cannabis Law Report Book Review:
June, 2020
https://cannabislaw.report/new-title-dean-k-matt-gone-to-pot/
In the past year, the cannabis world has changed….and not for the better. GONE TO POT explains why. Including:
Enjoy a few chapters and other excerpts from GONE TO POT here. Also includes the complete Table of Contents.
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